User experience
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Research
As there was not a previous website, and I needed more information I started doing a benchmark. I analyzed their objective public, voice tone, flows, visuals, etc. That was also a way to be aware of the market trends so the client and I would be able to add value and make a difference from their competitors. In collaboration with the consulting agency, we developed a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats), useful to know what to highlight.