PROBLEM
︎︎︎ Users visited the website specially for the blog.
︎︎︎︎︎︎ Users were not booking through the tool, because it caused them a lot of frustration (due to the budget, we couldn't change this)
STRATEGY
︎︎︎ Improve loading time
︎︎︎ Make a better experience for the user
MORE TRAFFIC & LESS BOUNCE RATE