x
1
Discovery
- Current situation analysis
- Hotjar & Analytics
- Benchmark
x
2
Research
- User personas
- User journey map (user flow)
x
3
Exploration
- Info Arch.
- Sketching
- Wireframing
x
4
Creation
- UI/Visual
- High fidelity mockups
- Validation
x
5
Ending
- Correction & optimization
x
6
Analysis
- KPI’s
- Testing (Hotjar, analytics & polls)