Branding
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Brand briefing
The client wanted his brand to be minimal.
Their students needed to be aware that BeCreative would give them all the tools they needed to success as industrial designers. As this field is very technical, I decided to use this kind of visual language: clean & geometrical. Also, as they had competition on design online courses (but not specialized in industrial design) I decided to use bright colors: to look “young” and to catch the attention of the students.