After +30 interviews, we made our first user persona, a value proposition canvas and a customer journey in order to come up with a first hypothesis. We did some sketches/prototypes on paper and tested with users. We came with 2 important insights:

🚫️ We found a stopper: we wouldn’t be able to have access to public health private data. 

✅  Opportunity: Because of the pain we found, we realized that was transferable to other sectors like private health, daily activities.
©Florencia Iwan 2022
> ︎ floriwan@gmail.com