Impact
As soon as we finished, we ran some tests and analytics again and we found that we had reached our goal: we had increased the amount of bookings on the website and got more clients. We also reduced the bounce rate, and according to the client’s feedback, we found they had a better understanding of the website after the redesign.
Learning
I learned a lot! I improved my interviewing skills with stakeholders. I realized I needed to speak in his language to make him understand the value of what I was doing. Also, I learned how to work with a limited budget, developing MVPs.